Print-based media guidelines

Version: 1.30
Date: December 3, 2015

1. Foreword
2. Using the Logo
3. Examples of Mistaken Usage
4. Acquiring Logo Data

CRIWARE is the generic brand name for the products and services provided by CRI Middleware Co., Ltd. (hereinafter known as CRI.)

The use of the term "WARE" in CRIWARE has not been used simply to represent the "ware" in "Middleware," but also to represent our inherent determination to establish partnerships for the purpose of solving all of the problems our customers face as a professional in the field of hardware and software.

The CRIWARE trademark (logo mark) is based on a design that emphasizes a television screen and a speaker. These elements have been used to symbolize the main fields that CRI is involved in; namely video and audio.

That the television screen and speaker are displayed in white means its power supply is switched on as if waiting for creators flood them with the colors of their choice.

The deep blue represents our never-ending quest for high quality and technology, as well as our dedication to repaying the trust our customers have in us.

The soft and gentle curves have been incorporated to express the flexibility and functionality of middleware.

The CRIWARE logo mark stands for a single set of quality standards related to video and audio, and our aim is to make this into a brand that is loved and trusted by everybody.

We at CRI promise to provide an environment on which developers can dedicate their efforts to the creation and production of contents through the medium of CRIWARE.

* These standards apply only to the use of the CRIWARE trademark on game screens, and may not be used for any other purposes.

(1) Color

The CRIWARE logo consists of the color settings shown below.

(2) Printing Size

Ensure that the logo is printed with a size of 9mm x 9mm.
There is no need to adjust the size if the logo data (EPS format) is used without modification.

(3) Printing Location

Ensure that the logo is printed on back cards, etc., in a location that is clearly visible when the product is completely packaged.

(4) Example of Usage

The inside of the frame (including the frame itself and all white background areas) must not be modified under any circumstances.
However, we have no objections with regard to how the yellow area outside of the frame is used.

The inside the frame (including the frame itself and all white background areas) must not be modified under any circumstances.
We have no objections with regard to how the yellow area (the outside of the frame excluding the frame itself) is used.

The logo data must not be modified under any circumstances.
Some examples of mistaken usage are shown below.

Logo data is supplied in the EPS format (Adobe Illustrator 8 or above).
Do not modify the logo data after acquiring it.